The importance of truly professional and best in class hotel & resort photography cannot be emphasized enough when it comes to creating an emotional connection with hotel shopping consumers. The impact on booking results when best in class imagery is used is dramatically stronger than when average and below average imagery is used to market any property.
Our work focuses on presenting your property accurately and in the best way possible. Just compare images you see in our portfolio section to anything you find on various hotel sites that have not engaged professional hospitality photographers and the side by side results require no additional discussion.
We have been marketing hotels for more than 25 years and seen every imaginable quality level of hotel photos. Here are some examples that happen with alarming frequency
In short, the process of creating best in class hospitality imagery is an art form, something that very few have mastered.
Yet amazingly and very wrongly many believe the process is about having an expensive camera, pushing the shutter button at a lucky moment, having all other conditions and the stars luckily aligned to get a special “wow” image. Not amazing at all, that great artistic photographers who have dedicated their focus and their career to mastering hospitality photography create “wow” images every day as this is their sole focus, they are true pros, and they are extremely passionate about creating best in class hospitality images.
We realize, that the above points describe a lot of abstract concepts (like most forms of true art) – so instead on getting hung up on the descriptive words, just do what the average hotel shopping consumer does and browse our online portfolio. Please be prepared to be inspired and impressed!
This is what true professional hospitality photography is all about, contact us today to learn more about how we can make your property look its very best!